The use of cutting-edge materials and manufacturing processes in the design and production of Elements_Efi has resulted in a product that is both durable and sustainable, reducing the environmental impact of its use.
The use of cutting-edge materials and manufacturing processes in the design and production of Elements_Efi has resulted in a product that is both durable and sustainable, reducing the environmental impact of its use.
The use of cutting-edge materials and manufacturing processes in the design and production of Elements_Efi has resulted in a product that is both durable and sustainable, reducing the environmental impact of its use.
The use of cutting-edge materials and manufacturing processes in the design and production of Elements_Efi has resulted in a product that is both durable and sustainable, reducing the environmental impact of its use.
Inspired by "Mana", the Polynesian concept of spiritual energy and life force, and "Ola", which means health, life, and well being in Hawaiian. The mission is to provide a clean, natural energy drink to the market, promoting a holistic approach to health.
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CONTEXT
This project draws inspiration from real-world beauty and food crossover trends, particularly Laneige’s Lip Glowy Balm in Matcha, which cleverly plays with food-themed scents and soft-toned, edible-inspired aesthetics. I wanted to push this idea further into playful absurdity, imagining what would happen if Laneige leaned fully into the dessert world with a partner like Dunkin’.
By referencing the visual style of Laneige’s Matcha collab which was soft greens, minimalist layouts, and texture-rich product imagery. I reinterpreted that clean look with a warm, pastel donut-shop twist. The result is a satirical but grounded concept that could easily live on a beauty store shelf or a Dunkin’ counter.
DURATION
3- Week research & Brainstorming
2- Week Logo & Symbol Design
2- Branding and Color Palette
3- Product Design, PDP, & Prototype
CONTENT DELIVERABLES
Multiple Logo Concepts
Logo & Brand Design
Three Beverage Can Design
TOOLS
Adobe Photoshop, Adobe Illustrator
